Captivating their audience
Using a combination of a near black primary colour and monotone images with key elements highlighted in the vibrant secondary palette, the output stood out – both in the energy sector and amongst the nine other Catapults – whilst remaining true to the overall Catapult corporate guidelines.
Within two months, we had an agreed and approved a look and feel for the ESC, a live website and a suite of digital and physical collateral that could be used to promote the team’s objectives and activities.
Within six months, and in time for the integration of the Smart Systems and Heat team from the Energy Technology Institute in November 2015 (which doubled the size of the Catapult team overnight), all the ESC offices were branded consistently using the vibrant colours and corporate icons that have become associated with the Catapult. We’d also exhibited at several sector exhibitions using the identity in various guises.
The Catapult’s brand identity continues to evolve, as does our relationship with the client, and 2016 promises further brand development in time for the official launch in the Spring.
“We’ve worked with the Thwaites team since our launch in April 2015. They’ve helped us in many areas including: navigating communications challenges; interacting with multiple stakeholders including DECC and BIS; developing our brand; guiding our corporate communications through an integration that doubled the size of the Catapult in terms of both revenue and personnel; and representing our company at exhibitions and events. I’m pleased to be working with them again in 2016 as we face another year of growth and change in the energy sector.”
Nick Smailes, Development Director, Energy Systems Catapult
Working on this project:
, Emma Thwaites
, Mark Chambers