Why better tech requires better humans
If humanity is to have any real hope of not merely surviving but flourishing in the 21st century and beyond, we are going to need more than just better machines.
PR in the digital age: human emotion is more important than ever
Liane Farrer attended the PRCA 2018 conference, which focused on change in communications. Here she shares her insights and asks, in a world of technological change, how does the modern PR keep it real?
Why you must always proofread EVERYTHING
Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.
Implementing AI: convincing your users that artificial intelligence can be trusted
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
The Thwaites team has helped us in many areas including guiding our corporate communications through an integration that doubled the size of the Catapult in terms of both revenue and personnel. I’m pleased to be working with them again as we move into the future.
Nick Smailes, Director and Head of External Relations,
Energy Systems Catapult