Why we’re still a way off tech-enabled Public Rel-AI-tions
This morning the CIPR’s AIinPR panel launched its AI in the Professions Report. Experts in both the PR and AI fields addressed a range of issues, including developing data ethics, preventing online abuse, and – the main event – the impact that AI is set to have on professionals. Here’s what we learned.
What does the pre-election (or Purdah) period mean for communications teams?
Despite its reputation as a ‘slow-down’ period, Purdah can actually be a time of immense productivity for communications professionals in the public sector. Here’s how to get the best out of this pre-election period.
Why companies with a complex story, must simplify to survive
In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.
In a world of social good, is it possible to be ‘good’ in business?
For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?
The Thwaites team has helped us in many areas including guiding our corporate communications through an integration that doubled the size of the Catapult in terms of both revenue and personnel. I’m pleased to be working with them again as we move into the future.
Nick Smailes, Director and Head of External Relations,
Energy Systems Catapult