Understanding their needs
The Connected Digital Economy Catapult (Digital Catapult) is one of seven catapults set up by the Government’s Technology Strategy Board (TSB) to enable and support SMEs in priority growth areas for the UK economy.
Thwaites Communications was commissioned by the Digital Catapult to develop a communications strategy for building its reputation as a leader in UK digital innovation.
Unravelling their complexity
We started by undertaking a series of interviews with senior Catapult staff, Innovate UK and a number of SMEs to understand the Catapult’s vision, existing communications capability, the overarching business plan and the perception and engagement of SMEs with the Digital Catapult. Research was also undertaken to explore the wider digital landscape, including identifying the opportunities and risks that might lie ahead for the organisation, their audiences and potential competitors.
Emma Thwaites and her team team did a great job in helping the Connected Digital Economy Catapult shape its strategic communications. Always proactive, their dedication and passion shines through.
Neil Crockett, CEO, Connected Digital Economy Catapult
Captivating their audience
The strategy built on principles that support the Digital Catapult’s five-year plan, and focused particularly on the first 12 months of activity to enable it to remain agile and responsive to the fast-moving digital market.
A proposed phased approach also allowed the Catapult to build a firm foundation for communications, ready to undertake targeted activity to build awareness and credibility. This activity was plotted into a 12-month plan for the Digital Catapult to aid implementation.