Energy Systems Catapult – brand identity development

Understanding their needs

The Energy Systems Catapult (ESC) is one of ten Catapults, set up by Innovate UK as part of the Government’s long term business growth strategy.

Thwaites was appointed as ESC’s communications partner in April 2015, when the only employee was our client, the interim CEO.

Our task was to start from scratch to develop the brand identity, but within tight parameters monitored by Innovate UK ensuring that ESC’s ‘look and feel’ would sit alongside the other nine Catapults whilst having its own identity.

Unravelling their complexity

Starting on Day One, and with a very busy client, we worked proactively and expediently to navigate the complexity of Catapult guidelines, which were themselves in their infancy and evolving.

ESC needed an online presence fast, so our key focus was to get a logo, colour palette and image style agreed that would enable us to produce an interim website. We also needed to produce business cards and stationery for the fast-growing ESC team.

Unravelling their complexity

Starting on Day One, and with a very busy client, we worked proactively and expediently to navigate the complexity of Catapult guidelines, which were themselves in their infancy and evolving.

ESC needed an online presence fast, so our key focus was to get a logo, colour palette and image style agreed that would enable us to produce an interim website. We also needed to produce business cards and stationery for the fast-growing ESC team.