Understanding their needs
Oxford Insights is a consultancy that advises organisations and governments on strategic, cultural and leadership opportunities arising from digital transformation to help them improve their impact. Thwaites Communications worked with the company to promote its AI Readiness index, which showed that the UK ranked first out of the 35 OECD governments in preparedness to implement AI in public service delivery.
Unravelling their complexity
The AI Readiness Index was launched in the month that the government commissioned an independent report revealing that the UK was well placed to become a global leader in AI, and followed on from the Autumn Budget which pledged £75m for AI development. Understanding the strategic importance of the findings for government, we liaised with the Department for Media, Culture and Sport (DCMS) to secure a comment from the Secretary of State Matt Hancock to include in our announcement and issued and briefed in the story to media worldwide as well as key stakeholders.
We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Thwaites Communications.
Emma Martinho-Truswell - COO, Oxford Insights
Captivating their audience
Our announcement was picked up by media outlets and public officials around the world. The AI Index was cited by the UK PM Theresa May in her address at the 2018 World Economic Forum in Davos, and discussed in a House of Lords select committee by DCMS Secretary of State for Digital Matt Hancock. Media coverage included the Daily Mail, Daily Mirror, New Zealand Herald and Tech UK. With the help of engagement from DCMS and No 10 Downing Street, the announcement also generated significant engagement on social media, with the top tweet earning 10k impressions. As a result, Oxford Insights increased its Twitter following by 25% and generated thousands of views of the index page on its website.
Read more case studies of our recent work here.