The BabySaver

Launching the BabySaver, a low intervention from concept to clinical trials across east Africa which will prevent over 30% of neonatal deaths in low resource settings, with an EU version being developed.

The BabySaver will prevent over 30% of neonatal deaths in low resource settings

Our integrated campaign engaged obstetricians, midwives, politicians and a global media audience of 42million, attracting two manufacturer investments.  Our campaign included bespoke stakeholder briefing sessions, including a consultant led video introduction and stakeholder briefing pack with links to images, key messages and expect outcome data.

Our top-level stakeholder engagement ensured success. These included the World Health Organisation, the Gates Foundation, Halley Stewart Trust, Royal Liverpool Hospitals, Beyts-Cadwallader Health Board, the University of Liverpool, Makerere University, Kampala, the Department of International Trade and the Ministry of Health, Uganda.