Measurement and evaluation

From our background of managing large campaigns for UK government and private sector companies, we understand the importance of measurement.

We realise that this is as important to a small start-up making an investment in profile-building, as it is to a large publicly funded organisation. Every penny counts and you want to know that you are getting a good return on your investment.

We will work with you to develop measurable key performance indicators and ways of tracking change, within the parameters of your budget. We see this as an important element of any campaign, big or small, ensuring that metrics are developed in line with findings from the initial insight and analysis.